With Enron still in recent collective memory, business has not fully recovered its morality and ethics standing. And the 2008 financial crisis didn’t help, in fact lowering trust in the world’s business establishment. So the question of whether morality and profitability in business can be symbiotic is fair. I had not really formed an opinion on this issue until the very recent past, when several incidents in my professional life gave me no choice but to do so.

And so, having pondered the issue, I believe there is an answer that constructively transcends the growing divide between the pro-profit and anti-corporate, anti-globalization groups. In short, business success doesn’t have to be synonymous with immorality. The key to achieving a symbiosis between profitability and morality is in my opinion a combination of strategy and invention.

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