It may just be our society’s biggest irony that we crave that which does not make us happy: certainty and predictability. Have you ever asked yourself why we tend to find a candle more romantic than a light bulb? A light bulb is obviously more reliable and more predictable! What does a candle have that a light bulb doesn’t? It flickers! It embeds randomness, unpredictability, and in that sense we see it as closer to human nature! We subconsciously are attracted to anything that is as we are: imperfect and fragile! Yet we consciously understand the taming of our environment as the elimination of anything uncertain. When are we going to learn to embrace uncertainty? When are we going to reconcile our subconscious and conscious mind?
On candles, fences and being human
09 Monday Sep 2013
Posted Emerging Markets, paradox, society
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