Lots of popular literature on start-ups portrays success as a rather linear process involving well-crafted plans animated by hard work. Those two elements are indeed helpful, but are no guarantee for success. In fact, they rarely explain success when it comes to start-ups.
The most important moment in a start-up’s life, the instant of creation, is as elusive as the full understanding of the Big Bang is to cosmology. Like in the case of the Universe, the moment when value bursts and allows the start-up to expand tremendously is but an instant as compared to the entire life of the future company.
The art and science of the possible 